NEW YORK | New York City FC, the new Major League Soccer franchise currently playing their inaugural season at historic Yankee Stadium, are proud to announce that PepsiCo’s portfolio of food and beverages will serve as the Official and Exclusive Carbonated Soft Drink, Bottled Water, RTD Iced Tea, Chips and Salty Snack Partner of New York City FC.
New York City FC and PepsiCo are committed to making memorable fan experiences accessible to all – via soccer. Together, New York City FC and PepsiCo have teamed up to enhance the soccer-viewing experience in a number of ways during the Club’s home games at Yankee Stadium. Pepsi will be lighting up Yankee Stadium with original LED displays and signage. Additionally, Pepsi and the Club will bring to life unique experiences for fans and stakeholders including: player meet-and-greets, pitchside access, product sampling and tours of the Stadium and First Team training grounds.
At each New York City FC home game, fans will also have a chance to win a seat in the “Lucky Row.” Randomly selected by Pepsi and Doritos during pre-game or halftime, these fans will be awarded New York City FC swag as well as Doritos snacks before being featured live on the video board with the in-stadium host.
Tom Glick, President of New York City FC, said:
“We are very pleased about our partnership with PepsiCo. PepsiCo has a strong history of investing in and supporting soccer and we are looking forward to working with them here in New York to bring our fans closer to some of their favorite Pepsi products.”
Adam Harter, Vice President of Consumer Engagement at PepsiCo, said:
“PepsiCo has been a long time supporter of soccer and we are excited to be a partner of NYCFC from day one. Together with the Club we have some exciting, innovative plans for this inaugural season that will get fans closer to their team and favorite players.”
About New York City Football Club
New York City FC is the first Major League Soccer Club located within the five boroughs. Majority owned by City Football Group, which includes Manchester City FC, Melbourne City FC and Yokohama F. Marinos, New York City FC play their home games at Yankee Stadium, which also home to minority owner, the New York Yankees.
New York City FC kicked off their inaugural MLS season in March 2015.
About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2014, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.
