NYCFC is one of 26 MLS clubs and League to join Socios.com’s global engagement network
Multi-year deal marks the latest step forward in embracing new technologies to provide fans with premium experiences
New York, N.Y., May 4, 2022 – New York City Football Club (NYCFC) today announced a partnership agreement with next generation fan engagement and rewards company, Socios.com, making the company an Official Partner of NYCFC.
With a shared vision in leveraging next-generation technology mixed with progressive experiences, the partnership forges a deeper connection with fans and will fuel growth on and off the field.
With 26 Club deals, including NYCFC, Socios.com seeks to create a unique community for MLS fans to celebrate their passion for the game and win life-time experiences all from one app. Starting with the 2022 season, the partnership intends to give MLS fans access to exclusive rewards, polls and opportunities for their favorite clubs. NYCFC envisions that fans will be able to have the chance to win prizes for making correct game-related predictions and for correctly answering questions.
Soccer has the highest percentage of millennial audience of any major U.S. sport, so the deal with Socios.com seeks to enable NYCFC to combine its commitment to innovation and technology to leverage blockchain technology to provide the Club tools to engage with fans in more immersive ways. Socios.com will be integrated across League and partner clubs’ social channels and receive digital signage at home games.
“Joining forces with NYCFC to explore what the best iteration of our blockchain-based fan engagement product will become is truly exciting,” said Max Rabinovitch, Socios.com’s Chief Strategy Officer. “This partnership is going to have far-reaching positive impacts on our evolution and shed light on what the Socios fan engagement universe on the blockchain can be.”
The agreement also enables Socios.com, NYCFC and the League to work together on new fan engagement products in the years ahead.
Socios.com has indicated that it has major global expansion plans and will increase its existing presence in Europe, while targeting many more launches in the USA, Asia and South America with the world’s leading sports properties. Socios.com recently announced international soccer legend Lionel Messi as the company’s first Global Brand Ambassador.
For more information on NYCFC and Socios.com, visit NYCFC.com or MLSsoccer.com.
