As the first activation of their partnership, leading web development platform Wix.com Ltd. (NASDAQ:WIX) and New York City FC have teamed up to encourage fans to come together and #StartStunning on the day of the Club’s much-anticipated derby match against the Red Bulls at Yankee Stadium on Saturday, May 21. Wix and City Football Group (CFG), majority owner of New York City FC, announced an official global partnership in February.
During the match, Wix will debut a video that tells the story of Yankee Tavern - the iconic Bronx sports bar, Wix customer and New York City FC pub partner - and the journey to create a stunning digital presence using Wix’s innovative design platform. The video will urge viewers to take a selfie showing their New York City FC pride, tag it with the #StartStunning hashtag and share on Twitter. Fans that take part will be able to “Buy One, Get One Free Beer” at Yankee Tavern immediately following the match.
View a sneak peek of the video here:
“We are proud to partner with New York City FC to help foster an even greater sense of unity and camaraderie among New Yorkers,” stated Omer Shai, Chief Marketing Officer of Wix.com. “Wix empowers small business owners in New York and across the globe to build, manage and grow their online presence. This partnership is a great way to showcase the power of our design capabilities with the large and growing New York City FC fanbase.”
Jon Patricof, President of New York City FC, continued, “Our fans are a close-knit community whose passion and loyalty extends beyond stadium walls. We are pleased we can enhance our relationship with dedicated pub partners, like Yankee Tavern, and our partners at Wix.com by connecting with our fans in creative and dynamic ways off the pitch.
“At our first local event with Wix on May 21, our fans will be able showcase their love of the game and come together to support local small businesses even after the final whistle.”
